Although it’s not the simplest of processes, selling luxury real estate in Ontario can be easier than solving a Rubik’s cube! However, selling a premium home comprises more challenges than otherwise. The level of experience needed to sell a luxury home increases with difficulty. Selling a luxury house requires a distinct approach to the real estate market. Everything, from how you price it to how you market it, needs to be optimized for the ideal customers. As you move up the pricing scale, you’ll need to make more strategic movements to appeal to a segment of buyers with a lot of money to spend and high expectations for what they’ll get.
Here is a quick list of 8 suggestions for marketing luxury real estate in Ontario:
Make sure to engage with a professional with a track record of success guiding sellers through the luxury real estate Ontario market. Your real estate broker must know the specifics of selling a luxury home, especially in price and marketing. All real estate brokers have their areas of expertise.
In order to draw buyers right away, a luxury home must be priced aggressively or competitively from the start. A luxury home does not have to sit on the market if priced correctly from the beginning, but it does tend to sit on the market longer than a lower-priced home. A thorough comparative market analysis must be carried out to establish competitive or aggressive pricing for a luxury home.
More photography is needed in the traditional real estate market and won’t work here. You’ll need to spend a lot of money on high-quality images to attract purchasers to your luxury real estate in Ontario. As a realtor, we will oversee the procedure and propose a photographer who will do the job perfectly. Give your listing a lift by offering videos and a virtual tour of the property in addition to static pictures.
A yard sign and a shared MLS listing on your Facebook page won’t cut it when trying to sell a luxury home. Luxury buyers don’t shop for properties in typical locations, so you should refrain from concentrating your marketing efforts there. Expect to spend money on high-end printed marketing materials and expert staging and photography because it costs money to create money.
The key selling points of your house are its distinctive, high-value characteristics, which need to be highlighted in your listing’s pictures and videos and referenced as assets in any written marketing materials. Instead of assuming buyers will notice your home’s best characteristics when they come for a viewing, highlight them and make them the attraction that draws them in.
Selling luxury real estate in Ontario demands a compromise between your wants and desires and those of your target buyers, just like selling any other property type. A solid fundamental approach is essential; even when selling your house quickly can call for a bit of luck. If you follow the advice above, your luxury home should be under contract sooner rather than later.
Selling luxury real estate in Ontario requires a different strategy than marketing a $100,000 suburban property. To ensure a successful sale of luxury real estate, heed the advice mentioned above. Or consider the first point and get in touch with me today.